Weight Watchers UK marketing boss Claudia Nicholls-Magielsen exits after less than a year
Weight Watchers' UK marketing director Claudia Nicholls-Magielsen has left the business after less than a year in the job.
Nicholls-Magielsen first joined the firm in October last year
It's not known where she is moving on to but Weight Watchers is currently hunting a replacement.
Chris Stirk, senior vice-president and general manager UK for Weight Watchers told The Drum it was actively recruiting for a new marketing director for the UK.
"It is an exciting time for the brand as we embark on a journey from being the global leader in weight management to also becoming the world's partner in wellness," he added, saying this was part of the brand's commitment to its 'Impact Manifesto' which sets out the brand's new purpose-led mission statement.
"We are looking for someone who wants a role with real purpose, having a positive impact on the lives of millions across the globe."
Nicholls-Magielsen first joined the firm in October 2017 following at four-year spell at consumer group Which.
The exec has also previously held marketing director roles at Yum brands for KFC and Pizza Hut, prior to which she was the shopper marketing manager for Tesco at Procter & Gamble.
Earlier this year Weight Watchers announced plans to shift its global focus from weight loss to wellness.
In the UK, its marketing efforts have been centered around its 'Flex' plan - a scheme built around not only diet, but exercise and mindset.
Weight Watchers' marketing department is also undergoing change in the US with head of US marketing Maurice Herrera departing earlier this year. It was announced this week that Herrera was joining SodaStream to lead its efforts.
In the US too Gail Tifford joined as chief brand officer in March, while Sherry Thompson became senior vice-president of US marketing in May. The brand also appointed a new Stateside agency in the form of Anomaly.