BuzzFeed unveils live weekly, Twitter TV chatshow #What2Watch
BuzzFeed UK is to roll out an original, weekly live show on Twitter called #What2Watch later this year. Staff members will go through the highs and lows of the week's top TV shows.
Social media editor Dionne Grant and TV editor Scott Bryan
The media company made the announcement at the Edinburgh TV festival Thursday 23 August. BuzzFeed TV editor Scott Bryan and social media editor Dionne Grant will lead the discussions from the brand's global HQ each week.
The pair will tap into content running on linear and non-linear TV, hopefully picking up an audience on Twitter where many users are engaging in second-screen activity while watching TV anyway.
The format will deliver reviews, recaps, games and guest presenters, as well as celebrity interviews. Leaning into the live component, BuzzFeed will also take questions from the audience.
Janine Gibson, editor-in-chief of BuzzFeed UK, said: "Our longstanding track record of talking about television on Twitter speaks for itself, so we’re thrilled to translate this expertise into a studio show. Scott and Dionne will be perfect at bringing these conversations to life, be it gossip, memes, fury or, most crucially, what to actually watch.”
Dara Nasr, Twitter’s UK managing director, added: "TV in all its guises is one of the biggest and most vibrant conversations on Twitter. Millions of people Tweet along to their favourite shows, whether they’re linear, streamed or catch-up, and I can’t wait to see how Dionne and Scott bring that all together on #What2Watch."
The show will premiere on Twitter in the autumn.
It comes during a busy period for BuzzFeed. It recently rebranded its BuzzFeed News and Bring Me brands.
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