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Advertising Charity Mental Health

The Future Factory launches cycling initiative aimed at tackling mental health

By Katy Archer, n/a

August 22, 2018 | 2 min read

In a bid to raise awareness of mental health issues and the importance of exercise to alleviate stress, The Future Factory has joined forces with other agencies to create Frame of Mind - a cycling community for like-minded people within the creative industry.

The new cycling group will challenge one another with a 54 mile bike ride from Clapham Common to Brighton on Saturday 15 September.

The Future Factory London to Brighton bike ride

Managing director of The Future Factory and founder of Frame of Mind 2018, Dan Sudron, said: “I’ve seen firsthand the impact exercise can have in fostering a sense of community, creating an invaluable support network to help maintain a healthier work-life balance.”

Account manager Archie Moat, The Future Factory, explained the process of creating the community and its importance in the ongoing battle to raise awareness of mental health issues: “A year and half ago a good friend of mine took his life. On the surface everything seemed fine, a happy guy with close friends and family, also excelling at university.

“In today's society it’s more common to brush your stress, anxiety and negative thoughts under the carpet due to a busy lifestyle or simply feeling like you can’t talk. However, in some cases the pressure builds to such an extent that it becomes overwhelming.

“Simply having a conversation and embracing exercise can have a profound impact on your Frame of Mind. This highlights that anyone, anywhere can be impacted by mental health, however, simple steps such as talking and exercising can help to combat these issues.”

Other agencies taking part in the cycle ride include Takram, Rooster and Household. More information on the ride can be found here.

Advertising Charity Mental Health

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The Future Factory

With a mix of lead generation, board level consultancy and coaching, we help to make the future more predictable for agency Owners, Founder and Directors.


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