Honda uses actor Krew Boylan in eight different roles to promote new car launch in Australia
Honda Australia has unveiled an ad with actor Krew Boylan playing eight different roles to launch its latest model.
The campaign created by Leo Burnett Melbourne and Zenith is the continuation of 2017 brand campaign and purpose ‘You are at the centre of everything we do'.
The spot, which was the result of real stories of Honda drivers across Australia.features Boylan playing the role of a young woman, an old women, an old man with the dog, fitness enthusiast and a middle aged woman.
Scott McGregor, general manager, customer and communications for Honda said: “We were determined to demonstrate the human, personal side of car ownership and set ourselves apart in the category. This launch showcases how the HR-V stands out as different, by fitting into your unique life."
Jason Williams, chief creative officer at Leo Burnett, said: “We wanted to tap into real-life, relatable stories about how people use their cars. The sometimes unglamorous, insightful, funny moments. We knew that if we could bring them to life in an engaging way, we could make Honda feel more relatable and more human.”
‘As different as the people who drive it’ defined the entire strategic approach of the HR-V through to media, with the eight stories becoming the basis for a sophisticated content journey that matched individuals’ interests with relevant HR-V features. Smart utilisation of a comprehensive campaign ecosystem including TV, social and digital drives 50+ permutations of the campaign."
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