These awards give recognition to those who make the client’s life easier and their programmatic media buying more efficient.
In it's third year, the awards are focusing on inspiring brand confidence in data-led advertising. Member of the judging panel and CX and marketing strategy director, Wendy Hogan of Oracle Corporation wants to see bravery and true innovation that leads to real business outcomes. "Where entrants really differentiate themselves based on finding a way to test and experiment how to drive success for the brand they’re working with."
She continued: "Be clear and concise, connecting strategy, tactics and outcomes. Remember every entry is great, so to be the winner, you need to showcase the above and beyond to reach exceptional."
This year's all-star judging panel will see industry experts from Dentu Aegis Network, Mobile Marketing Association, Star Media Group, Fox Sports, McDonald's, Omnicom Media Group Asia Pacific, Mindshare, Trip Advisor, GroupM, Spotify, Ipon Web, Integral Ad Science, Google, Oracle Corporation, Wunderman and Red Doorz.
Wunderman's, chief client officer, Apac, Krishnan Menon believes that digital work is truly direct. "It is effectively the pointy end of the brand that touches the consumer 1-1," Menon explained.
"But the work treats it like it is mass media. The Digital Trading Awards recognise the best use of the channel for effective impact on behalf of the brand. It is not art for art’s sake it is about effectiveness."
Work that produces real tangible results for brands is exactly what Menon wants to see from the entries. He said: "Great work must either grow something (revenue, market share, reach, sales, lifetime value, loyalty, brand recall, purchase intent, etc) or it should improve efficiency (ROI, impact, conversion, repeat purchase, exponential earned exposure, etc). We must see a demonstration of that done well and to good effect for the client."
These awards are in association with Dentsu Aegis Network and sponsored by Integral Ad Science, Google and Bloomberg.