Equifax awards UK media account to Be Heard’s agenda21

Equifax expands agenda21 remit

Equifax has expanded its remit with Be Heard Group agency agenda21 following a competitive pitch against three other agencies.

The media and analytics agency had already worked with Equifax for some time, providing SEO, content and analytics services.

However, with the win it will now manage the company’s consumer brand awareness, visibility and sales across its digital channels.

“agenda21 have managed our SEO, content and analytics for many years and I have always been impressed with their knowledge, ability and performance,” said Joel Davies, head of online acquisition at the brand.

“My account team at agenda21 feel like an extension of my own team and moving all of our digital marketing activities under their roof felt like a natural choice. I’m thrilled to continue our great collaboration, and excited to focus on the new opportunities ahead of us.”

Equifax is emerging from a challenging period. A data breach which occurred just shy of 12 months ago exposed sensitive data, including the social security numbers of its US customers, and led its share price to plummet by as much as 40% amid the resignation of its most senior leaders, including the CEO.

Recently appointed CEO Mark Begor last month recently said in a call with analysts that the brand was slowly recovering.

“We took a real dent in customer confidence and trust as a result of [the] security breach,” he said.

“But when I think about the future for us, this is a business that performed extremely well for many, many years. I expect it to do the same in the future, to be a very strong competitor in our space, to be a great partner to our customers, and I'm very energized about the future for Equifax.”

The agency declined to comment on the value of the account.

It builds on a spate of wins for the Be Heard Group, with its creative arm The Corner recently picking up the creative account for beauty retailer L'Occitane and the London Business School and the wider group landing the digital account for Aviva.

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