Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

UK Top Shazamed ads: NHS and Calvin Klein make the cut

UK Top Shazamed ads: NHS and Calvin Klien make the cut.

In this week's Shazam chart, two new entries make the cut from the NHS and Calvin Klein.

The Drum's Shazam chart tracks the number of times each ad has been Shazamed over the past week using the music identification app.

Making it into ninth place is the Mullenlowe's video for the NHS. The organisation - currently celebrating its 70th anniversary - has launched a campaign designed to attract thousands of new nurses into the profession. Following dozens of nurses around their daily working lives, the clip details the massive contribution nurses make with the aid of The Cinematic Orchestra Feat. Patrick Watson's 'To Build a Home'.

Checking in at number seven Calvin Klein's #iamwomen clip, featuring Kanye West's 'Runaway' (feat Pusha T). Starring Lupita Nyong'o and Saoirse Ronan, the short video by Lloyd & Co sends the message to resist definition and live by your own rules.

Shazam Chart

1
Thunderclouds
Artist: Sia, Lsd, Diplo & Labrinth
Brand: Samsung
Campaign: Galaxy Note 9
Agency: Starcom
2
You Make My Dreams
Artist: Daryl Hall & John Oates
Brand: Heineken Maltsmiths
Campaign: When You Love What You Do
Agency: Starcom
3
Leave A Light On
Artist: Tom Walker
Brand: Sony Bravia
Campaign: Window Into Daylight
Agency: Ddb Berlin
4
Blue Monday
Artist: New Order
Brand: BT Plus
Campaign: Song
Agency: Bbdo
5
Lucky Lucky Lucky Me
Artist: Evelyn Knight
Brand: Hyundai Tucson
Campaign: Lucky Guy
Agency: Innocean
6
In My Blood
Artist: Shawn Mendes
Brand: O2 Priority
Campaign: Shawn Mendes
Agency: Vccp
7
Runaway (feat. Pusha T)
Artist: Kanye West Feat. Pusha T
Brand: Calvin Klein
Campaign: #iamwomen
Agency: Lloyd & Co
8
Shape Of You
Artist: Ed Sheeran
Brand: M&S Food
Campaign: Best Ever Burger
Agency: Grey London
9
To Build A Home
Artist: The Cinematic Orchestra Feat. Patrick Watson
Brand: NHS England
Campaign: We Are The Nhs
Agency: Mullenlowe
10
Fasta
Artist: Kah-lo & Riton
Brand: PrettyLittleThing
Campaign: X Maya Jama
Agency: Amp

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