Ads We Like: Snickers offers one for the price of two in latest ‘You’re Not You’ campaign
In the campaign, the brand is back to call out those making questionable decisions online, thus the one-for-two offer in a banner ad online.
Those hungry enough to click on the banner ad promoting this deal are taken to a video featuring a concerned life coach questioning this decision. The bearded man in an overly comfortable sweater shows how truly caring he is, asking straight to the camera in a soft, metered tone, “Hey there, are you OK? You don’t seem like yourself.” It echoes the catch phrase of the campaign in a one-on-one setting, acknowledging that people just aren’t themselves when they’re hungry. The man goes on to say that “we are just a bit concerned about you.”
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
The life coach then tells the viewer that he has a better offer, in the most overly sincere way possible – a new deal of $1 off when you buy two Snickers bars. Clicking on the offer gets you the deal, but the real star is the life coach, in his turtlenecked, feelgood wonder.
The ‘One for Two’ campaign will run online as well as on Snickers-owned social channels. The ‘You’re Not You When You’re Hungry’ campaign is now in its seventh year.