Media Video Streaming

Twitch Prime eliminates ad-free viewing for new members

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By Kyle O'Brien, Creative Works Editor

August 20, 2018 | 2 min read

Video streaming site Twitch will no longer offer ad-free viewing for its new members, stated the company in a blog post.

Twitch changes Prime options

Twitch makes changes to Twitch Prime ad-free offerings

“As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits,” the post said. “As a result, universal ad-free viewing will no longer be part of Twitch Prime for new members, starting on September 14.”

The Twitch Prime service was launched to give streamers and viewers the “best value in gaming” according to the post. But it stated that advertising is important to support the site’s creators, and this change will apparently “strengthen and expand” advertising opportunities for those creators.

“We want Twitch to remain a place where anyone can enjoy one-of-a-kind interactive entertainment, and ads allow us to continue making Twitch the best place for creators to build communities around the things they love and make money doing it.”

It clarified that Twitch Prime members with monthly subscriptions will continue to use the service ad-free through October 15, and those who already have an annual subscription, or those who upgrade to an annual subscription before the September 14 deadline will continue to have ad-free viewing until their next renewal date.

A new level was also offered, called Twitch Turbo, for those who still want ad-free viewing, and Twitch Prime still has some channel-specific ad-free options.

Earlier this year, Twitch laid off a reported 25 members of staff as it made “adjustments” to content and marketing teams that were in place since the company's founding.

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