R U OK? urges Aussies to watch out for signs

Suicide prevention charity R U OK? has launched a national campaign

R U OK?, the suicide prevention charity, has launched a campaign urging people to notice the signs that someone they know might be struggling.

The campaign, called Signs, reveals a host of different scenarios where the characters are behaving differently to usual and not acting like themselves. The aim is to provide subtle reminders to people to check in on others to ensure they are ok.

The ad, which was created by Simon Frost and Mick Hunter, was inspired by a speech in Australian Parliament by Julian Lesser, the Member for Berowra. Lesser's speech focused on the small behavioural signs that were missed in the lead up to his father's suicide when he was 20 years old. The ad is narrated by Australian actor, and R U OK? Ambassador, Jack Thompson.

Brendan Maher, chief executive officer of R U OK? said, the campaign was one of the strongest ads created by the charity. "We've had nothing but positive feedback and hope that 'Signs' will help change behaviours around checking in with mates and loved ones and prompt us all to be a bit more aware."

The campaign will run across TV, cinema, and online nationally.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.