JD.com launches open blockchain technology platform

JD.com rolls out latest move in its Retail as a Service (RaaS) strategy with blockchain tech platform

JD.com has launched a blockchain technology platform to help customers ensure the security, transparency and efficiency of their operations.

The JD Blockchain Open Platform will enable customers to track and trace the movement of goods and charity donations, ensure authentic certifications, property assessment, transaction settlements, digital copyrights, and enhance productivity, according to a statement from JD.com.

The move is part of e-commerce giant’s Retail as a Service (RaaS) strategy, which aims to provide companies with access to JD’s technology and infrastructure. The platform includes an app store where users can access software and blockchain base layers developed by both JD.com and independent software vendors.

It is the latest move in the e-commerce giant’s ongoing blockchain strategy. JD.com launched the Blockchain Food Safety Alliance in December in partnership with IBM, Walmart and Tsinghua University National Engineering Laboratory for E-Commerce, it also launched a program in March with agricultural company InterAgri to track meat sold to China.

JD.com’s rival Alibaba has also launched similar blockchain initiatives, in April it partnered with Australian vitamin brand Blackmores, New Zealand dairy brand Fonterra, Australia Post, New Zealand Post, and PwC to launch a pilot program for cross-border trade.

The platform launches with its first customer, China Pacific Insurance Company (CPIC), which used the platform to deploy a traceable system for e-invoices.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.