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14 - 18 June

How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing launches open blockchain technology platform has launched a blockchain technology platform to help customers ensure the security, transparency and efficiency of their operations.

The JD Blockchain Open Platform will enable customers to track and trace the movement of goods and charity donations, ensure authentic certifications, property assessment, transaction settlements, digital copyrights, and enhance productivity, according to a statement from

The move is part of e-commerce giant’s Retail as a Service (RaaS) strategy, which aims to provide companies with access to JD’s technology and infrastructure. The platform includes an app store where users can access software and blockchain base layers developed by both and independent software vendors.

It is the latest move in the e-commerce giant’s ongoing blockchain strategy. launched the Blockchain Food Safety Alliance in December in partnership with IBM, Walmart and Tsinghua University National Engineering Laboratory for E-Commerce, it also launched a program in March with agricultural company InterAgri to track meat sold to China.’s rival Alibaba has also launched similar blockchain initiatives, in April it partnered with Australian vitamin brand Blackmores, New Zealand dairy brand Fonterra, Australia Post, New Zealand Post, and PwC to launch a pilot program for cross-border trade.

The platform launches with its first customer, China Pacific Insurance Company (CPIC), which used the platform to deploy a traceable system for e-invoices.