Cannes-Do Festival Banner
Digital Transformation

JD.com launches open blockchain technology platform

By Danielle Long | Asia Pacific Correspondent

Jd.com

|

Blockchain article

August 20, 2018 | 3 min read

JD.com has launched a blockchain technology platform to help customers ensure the security, transparency and efficiency of their operations.

The JD Blockchain Open Platform will enable customers to track and trace the movement of goods and charity donations, ensure authentic certifications, property assessment, transaction settlements, digital copyrights, and enhance productivity, according to a statement from JD.com.

JD.com

JD.com rolls out latest move in its Retail as a Service (RaaS) strategy with blockchain tech platform

The move is part of e-commerce giant’s Retail as a Service (RaaS) strategy, which aims to provide companies with access to JD’s technology and infrastructure. The platform includes an app store where users can access software and blockchain base layers developed by both JD.com and independent software vendors.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

It is the latest move in the e-commerce giant’s ongoing blockchain strategy. JD.com launched the Blockchain Food Safety Alliance in December in partnership with IBM, Walmart and Tsinghua University National Engineering Laboratory for E-Commerce, it also launched a program in March with agricultural company InterAgri to track meat sold to China.

JD.com’s rival Alibaba has also launched similar blockchain initiatives, in April it partnered with Australian vitamin brand Blackmores, New Zealand dairy brand Fonterra, Australia Post, New Zealand Post, and PwC to launch a pilot program for cross-border trade.

The platform launches with its first customer, China Pacific Insurance Company (CPIC), which used the platform to deploy a traceable system for e-invoices.

Digital Transformation

Content created with:

More from Digital Transformation

View all

Trending

Industry insights

View all
Add your own content +