Digital Transformation

Sony Pictures Network unveils a digital campaign for the 18th Asian Games

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By Taruka Srivastav | Reporter

August 18, 2018 | 3 min read

Sony Pictures Networks (SPN) India has unveiled the #KoiKasarNahi (No stone will be left unturned) campaign for the 18th Asian Games to be held in Indonesia.

As part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite . Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will have message of support that will be passed on to the participating Indian athletes.

To feature on the virtual Fan Flame, fans will need to use hashtag #KoiKasaNahi on social media platforms. SPN will broadcast live more than 300+ hours of the Asian Games in both Hindi and English.

Sony Pictures Network unveils a digital campaign for the 18th Asian Games

Sony Pictures Network unveils a digital campaign for the 18th Asian Games / Sony Pictures Network

It will also have a live studio show with panelists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

Rajesh Kaul, president, Sports and Distribution Business, Sony Pictures Networks India said: “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn't get bigger than the 18th Asian Games.

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"As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

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