Entertainment Marketing: Movies, TV, Music and Gaming Marketing

Promos for Happytime Murders features pop-up tattoo den and pole dancing puppets

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By Kyle O'Brien, Creative Works Editor

August 17, 2018 | 3 min read

The upcoming Happytime Murders movie, a combination of live action and puppets, has already received some controversy for its raunchy nature, but the film is embracing the sordid reputation with a pop-up promotional tattoo parlor and speakeasy.

Ink Hole promo for Happytime Murders

Happytime Murders pop-up experience promotes new movie

Giant Spoon created a felt-lined den of debauchery to promote the new movie, which stars Melissa McCarthy, Elizabeth Banks, Joel McHale and Maya Rudolph.

The experience is a pop-up tattoo parlor and speakeasy called ‘The Inkhole’ in the heart of Los Angeles. Originally, it was only open for one weekend but the positive response it received allowed STX Entertainment to re-open the space for a second weekend as well.

The 21-and-older only club is a raucous and raunchy experience where people can get a temporary tattoo, grab a drink and conversation with Brian Henson’s puppets, take in a comedy club, casino and a peep show featuring pole dancing puppets and real burlesque dancers.

When the trailer to the film originally came out (tagline ‘No Sesame. All Street.’), the parent company of Sesame Street sued because it feared that children would associate it with the childhood show.

Like Giant Spoon's previous live action activation, for Westworld at SXSW, the production’s storylines are incorporated into the experience. When entering, the puppets get you involved in helping solve the recent puppet murders that have been taking place, the head of the tattoo parlor sets you up for a personalized tattoo and then gives you a passcode into the speakeasy where things get a wild, with sugar fixes and puppet-on-human action.

See photos of the event, along with a short video recap, by clicking the Creative Works box below.

The Happytime Murders: advert-top-1 by Giant Spoon

By The Happytime Murders

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