Advertising Golf Creativity

Michelob Ultra creates Caddyshack-like golf bag complete with beer keg and Bose speakers


By Kyle O'Brien | Creative Works Editor

August 17, 2018 | 3 min read

Sponsored by:

What's this?

Anyone who watched Caddyshack was no doubt jealous of Rodney Dangerfield’s golf bag, complete with beer tap and cranking stereo. Now, Michelob Ultra has created such a bag and is giving it away to a lucky fan in a #UltraCaddieContest.

Ultra Caddie Contest

Michelob Ultra Caddie Contest

The bag was unveiled at the recently completed PGA Championship. Michelob Ultra partnered with digital creative agency Red to create the ‘Ultra Caddie Bag,’ making it possible to enjoy the beer you love no matter where you are on the course, as well as jamming out to your favorite tunes.

The tricked-out golf bag includes a fully functional 128-ounce refillable keg with a tap handle and pint glasses, Bose Bluetooth speaker, LED lighting and a built-in tablet for streaming media. The exclusive reveal of the bag took place on the ground of the PGA Championship at Bellerive Country Club in St. Louis during a pre-tournament moment with the assistance of golfer, and eventual PGA Championship winner, Brooks Koepka.

Brooks Koepka tweet

This first of its kind prototype is now available to win for one lucky beer lover, as consumers everywhere can enter for a chance to win the bag by sharing how they live Ultra using #UltraCaddieContest on Facebook, Twitter or Instagram.

Michelob Ultra: Ultimate Caddie Contest by RED Interactive Agency

By Michelob Ultra

Overall Rating 5/5

Vote now
Advertising Golf Creativity

Content created with:

Michelob Ultra

Find out more

More from Advertising

View all


Industry insights

View all
Add your own content +