The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Business on the Move Sports Marketing Marketing

Sports marketing agency rEvolution acquires sports marketing agency Revolution


By John McCarthy, Opinion editor

August 16, 2018 | 2 min read

Revolution has been snapped up by rEvolution in what may be one of the most obvious acquisitions to grace the sports marketing industry.


rEvolution buys Revolution

Global integrated sports marketing agency rEvolution is headquartered in Chicago and has spread through the US, with an office in London. It has snapped up London-based Revolution Sports Marketing Group for an undisclosed fee.

With the acquisition, it gains a foothold in the UK market with clients spanning golf, equestrian, tennis, motor sports and rugby. It boosts the agencies client list to now include Continental Tires, Polaris, Shell, Samsung and YouTube

Revolution was founded in 2003 by sports marketer Merrick Haydon, and now consults in public relations, event management and sponsorship consulting.

John Rowady, president and founder, rEvolution, said: “Merrick and I both share the collective values about how to deliver world-class sports marketing services, while also advancing the expectations for what global sport can do for the growth of brands.

“Having a true integrated sports marketing services platform on the ground in the UK is an essential step toward achieving our vision, and with this acquisition, we are excited to create a new, legitimate pathway for international sports brands interested in deepening their connection with fans within North America (and vice versa).”

Both agencies will pool their resources in a new London office, reportedly rEvolution’s eighth satellite office. All current Revolution staff will be joining rEvolution in their respective client relations, experiential, hospitality and media roles.

Business on the Move Sports Marketing Marketing

Content created with:


Find out more

More from Business on the Move

View all


Industry insights

View all
Add your own content +