College Football Advertising

ESPN and Marvel team up for 2018 College Football Playoff comic covers

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By Kyle O'Brien, Creative Works Editor

August 16, 2018 | 3 min read

The college football season is nearly underway, and a new batch of comics is setting the tone for epic showdowns on the gridiron and on TV.

ESPN and Marvel

ESPN and Marvel team up for college football covers

Four new comic covers by Marvel have been released to promote marquee matchups over Labor Day weekend on ESPN and a new season of the College Football Playoff era. But rather than super heroes, ESPN and Marvel have unveiled the covers that feature school mascots facing off over Labor Day weekend. This is the fifth consecutive year that ESPN and Marvel have teamed up to create original artwork that pays homage to classic Marvel covers.

The four games featured are: Washington v Auburn, Miami v LSU, Louisville v Alabama and Oregon State v Ohio State. Each have a unique design, from the modern battle-themed cover of an LSU Tiger taking a swipe at the Miami mascot, to the retro Oregon State Beaver getting ready to tackle the Ohio State Buckeye mascot.

Additionally, ESPN and Marvel have created two behind-the-scenes videos that highlight the creative process of bringing these unique visions to life.

ESPN college football analyst and reporter Maria Taylor also joined Marvel’s Women of Marvel podcast to discuss the launch and the upcoming college football season. The episode is available now on the Marvel website.

ESPN’s first three-week schedule launches a regular season-long campaign, culminating with six conference championship games and leading into a postseason featuring 35 Bowl Games – including the 'New Year’s Six' – and the College Football Playoff National Championship Presented by AT&T.

See all the covers and the videos by clicking on the Creative Works box below.

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