US Creative Work of the Week: Savannah tourism gets a boost with magical realism campaign
Savannah, Georgia is more than just a garden of good and evil for Clint Eastwood movies. The southern city uses its Gothic charm to entice people to venture to the area with a campaign that draws on magical realism to highlight its best features.
Visit Savannah campaign
The campaign, developed by St. Petersburg-based Paradise Advertising & Marketing, utilizes unique and sometimes surrealistic photography to convey the quirky-yet-beautiful vibe of the city.
Showcasing many of Savannah’s most recognizable and charming locales – from the famously haunted-yet-welcoming Hamilton-Turner Inn and the colorful Gingerbread House to the iconic Forsyth Park and Wormsloe State Historic Site – the print ads highlight the city’s enchanting ambience and inviting beauty.
Highlighting a walk in Forsyth Park, a couple walks with their daughter, who is floating above them like a tethered balloon. The copy states: “Some Walks in the Park are More Magical than Others”. Another, for the supposedly haunted inn, has a couple enjoying tea in the parlor, with the copy reading: “Few Cities Define the Spirit of Hospitality Quite Like We Do”.
The campaign hopes to inspire leisure and business travelers to visit and explore the city’s new hotels, award-winning restaurants, and revered historic sites. Joseph Marinelli, president of Visit Savannah, said: “Our goal was to showcase the destination through arresting, page-stopping visuals, and Paradise achieved this goal and then some.”
For its charm and photographic beauty, The Drum’s readers voted the campaign the US Creative Work of the Week.
