Wavemaker India names Karthik Nagarajan as chief content officer to expand its content vertical
Wavemaker India has appointed Karthik Nagarajan as chief content officer to lead the product development and growth expansions for the content vertical.
Wavemaker India names Karthik Nagarajan as chief content officer to expand its content vertical / Wavemaker
Prior to this, Nagarajan led the content practice for GroupM and started his career in cryptography in India and later took on consulting roles in technology markets across the United States.
He will be working closely with Kartik Sharma, chief executive officer at Wavemaker, South Asia.
“Content has given brands an opportunity to create occasions of conversation, that are relevant to the purchase journey. We are at an inflection point in the business of content in India, where brands have a unique opportunity to not just ride this wave but also shape this industry," saidNagarajan.
"And I firmly believe that Wavemaker is uniquely positioned to drive this change for our clients”