Taboola has boosted its programmatic efforts in Asia Pacific after entering into a partnership with Wider Planet, a South Korean demand side platform and data management platform.
The partnership will see the American content platform allowing advertisers that use Wider Planet to have access to its users and direct access to third-party data providers to drive better campaign performance.
According to eMarketer, adults in South Korea spent three hours and 25 minutes per day with digital media in 2017, of which one and 53 minutes was dedicated to smartphones. That represents 26.6% of total media time in South Korea, the largest share of all markets in which eMarketer estimates time spent.
"In joining the Taboola content network in Korea and Japan, advertisers using Wider Planet instantly have access to Taboola's premium network of premium publishers in our key markets,” said Kyo-sik Koo, CEO of Wider Planet.
“Taboola's content discovery experience offers Wider Planet exclusive and brand-safe environments for both performance and branding campaigns at an impressive scale."