Real Estate Advertising

National Association of Realtor ads highlight homebuyer quirks


By Kyle O'Brien, Creative Works Editor

August 14, 2018 | 2 min read

People do some strange things when shopping for a new home. Things need to be just the way they like them, whether it’s immaculate hardwoods or a drenching rain shower.

National Association of Realtors

National Association of Realtors campaign highlights homebuyer quirks

Showing off the quirks of homebuyers is what a new campaign by Arnold Boston for the National Association of Realtors highlights, and the somewhat absurdist short films drive home the idea that using the right realtor – someone who really gets you – can lead to the perfect home for your tastes.

Four spots show people doing some rather odd things to get a feel for the features of their potential new homes. In ‘Floors’ a couple is seen with their heads on the floor. They seem very satisfied. As the shot pulls back, we see that they are laying on the floor in tandem. The real estate agent comes in, unphased, stating that the floors are real Brazilian walnut, to which the couple replies, “we know” in a delighted sigh.

In ‘Ceilings’ a woman stands on a couch as her husband sits across on an ottoman. They both comically yelp, bark and squeal as the sound bounces off the walls. The realtor comes in to say, “12-foot vaulted ceilings,” knowing their reason for noisemaking.

Two other equally humorous spots show people being satisfied with custom lighting in the kitchen and a (fully clothed) rain shower.

National Association of Realtors: advert-body-2 by Arnold

By National Association of Realtors

Overall Rating 5/5

Vote now
Real Estate Advertising

Content created with:

Arnold Worldwide

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave....

Find out more

More from Real Estate

View all


Industry insights

View all
Add your own content +