Live Nation hires Amy Marks to head up integrated brand sponsorship practices

During her time at Bloomberg, Marks spearheaded the launch of its branded content studio, led event marketing and conceptualized multimillion-dollar client programs. Prior to Bloomberg, Marks was People magazine's head of integrated marketing for 15 years, where she led digital, experiential, mobile, retail and print campaigns.

Now based in New York, Marks has to lead what Live Nation calls a growing department that includes creative, research, analytics, strategy, experiential events and industry marketing. Amy will continue to support the team’s award-winning efforts delivering innovative, data-driven programs and products for advertisers looking to redefine the relationship with audiences and music, offering solutions across digital to live experiences.

Russell Wallach, global president of Live Nation’s media & sponsorship division, has been Marks’ direct report. Wallach said of her: “Amy’s unparalleled experience partnering with brands and CMOs to creatively solve business challenges, combined with her innate ability to build teams and innovative ways to develop best-in-class content and unforgettable experiences is the type of leader that will take us to the next level.”

Marks said she was thrilled to join, adding: “There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences and demonstrate how online and offline solutions can grow business for mature and emerging brands, regardless of the category.”

Live Nation said that it considers it sponsorship division an increasingly important revenue stream, over each the last 7 years, the company has delivered double-digit growth. In its most recent financial filings, the division reported a revenue increase of over 12% for the quarter and over 90% of their planned sponsorship for the year is already under contract. Recent wins included American Eagle, Asics, Dollar Car Rental, General Mills and Rémy Martin