Oreo looks out for dexterity diversity in packaging run to support left handers
For International Left-Handers Day (August 13), Oreo has released a limited run of “left-handed” packs of Oreo cookies.
To accommodate those who do most things with their left hand and leave smudges when they write on paper, the Mondelez brand has given them a chance to receive a package that opens on the right side of packaging (v left side, where it normally is).
Left-handers get love from Oreo in limited edition packaging
As part of this stunt, Oreo has sent its first batch to Left Hand, West Virginia — an actual town made up of a majority of southpaws.
The company said in a statement: “Knowing that lefties are often overlooked in everyday activities, this is our way of celebrating them and helping to make their lives just a little sweeter. Left-handers will finally be able to open a pack of Oreo cookies their way – the “left” way!”
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Oreo: Oreo Left Handers Day
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Oreo is a commercial brand of cookie usually consisting of two chocolate wafers with a sweet creme filling in between, and are marketed as "Chocolate Sandwich Cookies" on the package.Find out more