Cannes-Do Festival Banner
Below the Line

Oreo looks out for dexterity diversity in packaging run to support left handers

By Bennett Bennett | Staff writer



Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

August 13, 2018 | 2 min read

For International Left-Handers Day (August 13), Oreo has released a limited run of “left-handed” packs of Oreo cookies.

To accommodate those who do most things with their left hand and leave smudges when they write on paper, the Mondelez brand has given them a chance to receive a package that opens on the right side of packaging (v left side, where it normally is).

Left Handed Oreos

Left-handers get love from Oreo in limited edition packaging

As part of this stunt, Oreo has sent its first batch to Left Hand, West Virginia — an actual town made up of a majority of southpaws.

The company said in a statement: “Knowing that lefties are often overlooked in everyday activities, this is our way of celebrating them and helping to make their lives just a little sweeter. Left-handers will finally be able to open a pack of Oreo cookies their way – the “left” way!”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Oreo: Oreo Left Handers Day

By Oreo

Overall Rating 5/5

Vote now
Below the Line

Content created with:

Oreo is a commercial brand of cookie usually consisting of two chocolate wafers with a sweet creme filling in between, and are marketed as "Chocolate Sandwich Cookies" on the package.

Find out more

More from Below the Line

View all


Industry insights

View all
Add your own content +