Sudeep Gohil, the former chief executive officer and founder of Droga5 Australia, has joined KPMG Australia to lead brand strategy.
Gohil will assume two roles within KPMG, working on brand strategy as part of the consultancy’s Customer, Brand and Marketing Advisory (CBMA) business, as well providing strategic guidance to KPMG’s own brand and market positioning.
The role sees Gohil return to Australia, which he left following the closure of Droga5 Australia after eight years with the agency. He was also co-founder of health-tech startup Tyde and has worked for BBH, Wieden+Kennedy and 72andSunny. Gohil was most recently managing partner and chief strategy officer of Publicis Worldwide in India.
Margaret Cowle, national managing partner brand and engagement for KPMG Australia, said: “Besides capturing his skills for the benefits of our clients, Sudeep will also play an important role in shaping KPMG’s own brand in Australia, working with our internal brand, marketing and communications team to help further differentiate what KPMG means in an ever-evolving market. We are incredibly excited to have him join the firm.”
The appointment comes just weeks after KPMG acquired customer experience consultancy UDKU as part of its ongoing bid to bolster its Customer, Brand and Marketing Advisory business.
Gohil is the latest in a string of heavyweight hires by KPMG’s CBMA business including former Publicis Australia chief executive officer Andrew Baxter, former managing partner JWT London Carmen Bekker, former Virgin Australian marketer Mark Hassell and former Google marketer Lisa Bora.