Sage promotes Ron McMurtrie to CMO

Sage promotes Ron McMurtrie to CMO

Sage, the cloud business platform, has promoted Ron McMurtrie to chief marketing officer.

McMurtrie first joined Sage as executive vice president of customer marketing in 2016 and has led a number of global launches at the company, including Sage’s Ambition Ambassador program and Sage Sessions, a series of local, one-day events for Sage’s global customers.

As CMO, McMurtrie will build on these programmes across its 23 markets, tasked with “shifting the marketing strategy to reflect the company’s growing cloud platform Sage Business Cloud.”

Sage Business Cloud is a £386m platform, growing at 56%, and McMurtrie’s campaigns have seen Sage double down on its efforts to engage with this group of Sage customers.

Before joining Sage, McMurtrie was CMO at Recall, an information management company acquired by Iron Mountain. He has also worked in the marketing teams at VCE – the joint venture between Cisco, EMC and VMware – First Data, Verizon and MCI.

He will report into chief executive Stephen Kelly, who said: “Ron has been instrumental to the successful launch of Sage Business Cloud and strengthening the Sage brand around the world. He has built a world-class marketing team and ensured a smooth brand transition for the acquisition of Sage Intacct.

“As CMO, he will continue the mission of welcoming new and loyal customers to Sage Business Cloud. Our customers are the business heroes of the economy and they deserve the most innovative technology.”

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