Mozilla asks for public opinion to evolve its brand

By Taruka Srivastav | Reporter

Mozilla Firefox


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August 11, 2018 | 3 min read

Mozilla is rebranding its Firefox brand and is asking people for feedback to evolve its various offerings.

According to Mozilla blog, that fast fox with a flaming tail as an icon doesn’t offer enough design tools to represent Mozilla's entire product family.

Mozilla asks for public opinion to evolve its brand

Mozilla asks for public opinion to evolve its brand

Since Mozilla doesn't want to recolor the existing logo and dissect the Firefox, it is working across traditional silos and is designing a system to guide people with its in-product experiences.

Mozilla design team has come up with two design system for feedback -


The criteria listed by Mozilla to evaluate the work includes:

Do these two systems still feel like Firefox?

How visually cohesive is each of them? Does each hold together?

Can the design logic of these systems stretch to embrace new products in the future?

Do these systems reinforce the speed, safety, reliability, wit, and innovation that Firefox stands for?

Do these systems suggest our position as a tech company that puts people over profit?

However, Mozilla is not be crowdsourcing the answer or asking for votes but just simple comments on its blog post.

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