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The Drum

Samsonite Singapore launches multiplatform campaign to highlight Evoa luggage line

Samsonite Singapore's latest campaign aims to support Evoa, the brand's latest luggage line / Samsonite

Samsonite Singapore has unveiled a multiplatform campaign to promote its new luggage line, Evoa.

The campaign aims to highlight features of the Evoa, such as Aero-Trac suspension wheel technology and the various colours it’s available in.

The brand campaign will run until August 26, and will focus on mobile, online and YouTube ads, as well as a print ad in The Business Times, and an out-of-home display at Singapore's Marina Bay Financial Centre, with lightboxes lining the route of the centre's link way.

Satish Peerubandi, general manager of Samsonite Singapore, Malaysia, Philippines and Indochina said: “The Samsonite Evoa collection allows business travelers to travel in style without compromising on the functionality of their luggage and bags. The Evoa is a nod to modern minimalist aesthetics, while featuring Samsonite’s signature durability and innovative Aero-Trac suspension wheel technology. It is the absolute epitome of form and function.“

Melvin Kuek, managing director at DDB Group Singapore said: “We are very excited to create a campaign that takes on a bold new direction that is visually refreshing yet relevant to the consumer’s travel experience. With Samsonite already a recognised leader globally, it is fitting that they are the ones to push the envelope.“

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