Meet The Drum Agency Business Awards Judges: ISBA, Bacardi, Sky, GSK, Karmarama

Meet The Drum Agency Business Awards Judges: Iris, GSK, Sky, Bacardi, Karmarama

The Drum Agency Business Awards 2018 aim to highlight business excellence in the marketing agency sector and feature categories including ‘start-up of the year’, ‘business performance’ and ‘back-office of the year’.

So that we can award the best, we have brought together a hand picked judging panel of the industries top performers.

Following are eight of our agency and brand judges:

Claire Humphris, chief marketing officer, iris Worldwide

Claire Humphris is the chief marketing officer for global network Iris, which she co-founded with five other partners in 1999. The agency has since grown to employ 1000 in 14 offices globally, working with leading brands such as Samsung, Shell and adidas. Humphris has driven the growth of the Iris brand, most recently championing its new For the Forward positioning, and has ensured the integration of the brands of 13 acquired businesses over the years. A passionate new business guru, she is fluent in pitching and has been central to local and global wins such as Starbucks and KFC.

Debarshi Pandit, head of multicultural business/special projects, Sky

Debarshi ​Pandit has worked in international advertising agencies like Omnicom Media Group, McCann-Erickson & Lowe of the IPG group, and Ogilvy and Mather, of the WPP Group across Europe, Asia and the Middle East. He currently works at Sky (Europe's largest entertainment company) heading up an incremental revenue generating unit.

Possessing an entrepreneurial zeal and being a cultural evangelist, Pandit runs a newly created unit at Sky Media as head of multicultural business/special projects wherein his objective is to drive a positive organisational culture change through the 'Believe In Better' philosophy of Sky by working across various business units, indulging in a holistic approach and exploiting synergies to a competitive advantage.

On the awards, he said: “Having worked through client-side, broadcaster-end and across both creative and media agency-side in my career, I have long felt that agencies tend to only get respect when their individual client work gets accolades at award ceremonies.

"However, this unique ceremony championed by Drum allows agencies to be recognised, measured and subsequently awarded for just ‘being true to themselves overall’ irrespective of any specific single client work….and I couldn’t resist but take the opportunity to be a part of the judging team”.

Liz Wilson, chief operating officer, Karmarama

Liz Wilson is the chief operating officer at Karmarama, leading the day-to- day operation across all aspects of the agency. Her previous experience spans modern digitally integrated marketing at Albion and Stack; advertising, at Lowe, TBWA and Havas; and strategic brand consultancy at Brandhouse. Her client category experience includes FMCG, luxury goods, internet businesses, automotive and retail amongst others. Wilson is an IPA Fellow, a member of IPA council, chair of the IPA commercial leadership group and an active member of WACL.

"So much goes into creating a really well run agency nowadays and The Drum Agency Business Awards aim to celebrate the people behind the very best. Here’s hoping we uncover new ideas, new offers, new models and creative thinking in the very broadest sense."

Ben Moutrie, founder, The Midnight Club

Ben Moutrie is the founder of creative agency, The Midnight Club (TMC). Having worked in various roles at Dentsu Aegis Network for six years, he started TMC in 2016 as a new-world antidote to relentless flux and tension in the marketing industry.

Operating at the forefront of sport, trend and culture comms, 'the club' thrives on offering more influence and control to it's youngest staff, whilst insisting on only ever hiring 'hybrid talent' - allowing for fat-free, alternative creative solutions at electric speeds. Moutrie's agency has grown from five to 25 people in 12 months, counting Adidas and Spotify amongst it's key clients.

"I feel like if there was ever a rule book for agency design, it's now in tatters - which is great! I'm looking for firms which recognise and embrace that, those actively proving major shifts in model and philosophy, with brilliant consequences."

Sandra McDill, global digital media, GSK

Sandra McDill recently joined GSK as the global digital media strategy director having spent the last 14 years working across the digital marketing industry. Starting with a hands on role in performance marketing across affiliates, search, programmatic and social, she has worked in global roles both technology and agency side including global vice president for technology innovator Tagman, managing partner at Dentsu Aegis agency iProspect and most recently as chief marketing officer at Convertr, a SaaS media technology platform.

Tim Bonnet, president, The Unlimited Group

Tim Bonnet has been part of the Unlimited Group since 2012 and joined to turn a group of agencies into an agency group. The Unlimited Group is now an independent marketing services group with over 800 people located in four offices; London, Bristol, Winchester and New York.

Before this he held a variety of senior roles, both agency and client-side, including positions at Shell, John Menzies and the Aer Lingus Group of companies. Immediately prior to joining the Group, he spent 15 years at TBWA\UK Group.

"It’s a rare treat to be able judge and reward the success of the agency itself rather than the work it does for clients. I am a firm believer in the ‘Service Profit Chain’ - Happy people, make happy clients, make money; rather than the other way round. So rewarding agencies that are well run and keep a motivated committed workforce is something that we should be proud of."

Lisa Jedan, global head of brand PR and corporate communications, Bacardi

Lisa Jedan is the global head of brand PR and corporate communications at Bacardi-Martini Ltd. She oversees communications strategy and activation across 160 markets for the company’s award-winning portfolio of spirit brands including Bacardi rum, Grey Goose vodka, Bombay Sapphire gin, Martini vermouth and sparkling wine and Dewar's whisky.

Jedan was part of the team that launched Bono’s Product (red) campaign, renamed London’s Dome to The O2 and has worked with MTV, Samsung, American Express, Prada and many more.

"At Bacardi, we believe agencies are extensions of our team, part of our family, so I’m excited to judge The Drum Agency Business Awards to not only be inspired by them, but to celebrate them.”

Debbie Morrison, director of consultancy and best practice, ISBA

Debbie Morrison has spent the last 30 plus years in the advertising industry. She is currently the director of consultancy and best practice at ISBA and part of the management team.

She manages a team which looks after the practical consultancy needs of ISBA’s British advertiser members who represent 3000 brands spending approx. Morrison has an in-depth knowledge of the UK agency marketplace and beyond and monitors key trends in the communications industry on a global basis, speaking at conferences and providing commentary on key issues in the press.

"I was delighted to agree to judge the business awards. Much of my time is spent advising advertisers on their commercial negotiations with their agency partners so I know how important it is for an agency to have a great commercial backbone and be run effectively and efficiently . Our communications world is ever evolving so I will be looking in particular for evidence of progressive and innovative or new ways of managing the agency business which reflect the realities of the new dynamic communications world."

The Drum Agency Business Awards 2018 are now open for entries. The deadline is Friday 24 August, make sure you download your entry pack now so that we remind the world that your teams talent extends to running a great business as well as great marketing campaigns.

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