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Disney, Sony Pictures and Lionsgate invest in short-form streaming platform

Disney, Sony Pictures and Lionsgate invest in fledgling streaming platform

A fledgling TV platform masterminded by Hollywood exec Jeffrey Katzenberg has scored some heavyweight studio backing with investment from Disney, Sony Pictures and Lionsgate.

Codenamed New TV the project boasts a broad spectrum of backers from Alibaba to ITV, drawn to the promise of a universal entertainment platform optimized for mobile viewing, with a launch window of late 2019 currently in play.

New TV chief executive officer Meg Whitman commented: “More so than ever, people want easy access to the highest quality entertainment that fits perfectly into their busy, on-the-go lifestyles. With NewTV, we’ll give consumers a user-friendly platform, built for mobile, that delivers the best stories, created by the world’s top talent, allowing users to make the most of every moment of their day.”

Ad supported and ad-free subscription tiers will be offered to consumers wishing to sign up for the service, which will comprise a line-up of original short-form series to be consumed while out and about rather than living room bingeing.

Katzenberg is a champion of a new era of short-form content ranging from 5-10 minutes with which to engage increasingly time-starved viewers.

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