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Thierry Henry resurrects Renault ‘liason’ to explore 'va va voom' on Sky Sports


By John McCarthy | Opinion editor

August 7, 2018 | 3 min read

Renault and Premier League legend Thierry Henry will explore ‘va va voom’ for audiences watching Sky Sports.

Va Va Voom

Henry returns to verify Renault's va va voom

Renault is set to run Henry idents on Sky Sports Premier League coverage, showcasing Clio, Captur and Megane RS. It will tap into nostalgia for the strikers' glory days using the classic strapline.

At the height of his power in 2002, the Frenchman, who was capped 123 times by his nation, signed on to underline the sleek appeal of Renault’s cars. He starred in the ads alongside his at the time girlfriend Claire Merry.

After the success of the campaign, va va voom was entered into the Oxford Dictionary. It means: “The quality of being exciting, vigorous, or sexually attractive.” During the ad's original run, as Renault was touting its va va voom, Japanese Mazda was wowing audiences with its catchy 'zoom, zoom, zoom' strapline.

On his return to the Premier League and Sky Sports as the car brand’s ambassador, Henry said: “It feels great to reignite my long-stating ‘liaison’ with Renault, especially as I’m returning to the team during its first journey into football. Having played in stadiums across the world I know first-hand the passion fans have for both life and their favourite sport.

“I’m looking forward to helping Renault publicly celebrate this passion over the course of the Premier League season, while injecting some ‘va va voom’ back into British football.”

Vincent Tourette, managing director, Renault UK said the work will follow up on an “amazing World Cup summer” to see Henry explore the brand’s wider ‘Passion for Life’ ethos.

After a plaudited playing career at Arsenal and on the national level, Henry is in steady employment as a football pundit, offering his views in French and English. He is the fifth highest scorer in the league, sitting at 175 goals of 0.68 per appearance.

In explaining ‘va va voom’ to UK audiences Henry previously explained “va va voom is always cool, but cool is not always va va voom”.

Enjoy some of the classic ads below. (Apologies about the video quality). Since 2001 Publicis delivered the va va voom creative. Henry came aboard in 2002 to legitimise it.

Henry was also a prominent ambassador for Nike, Pepsi, Gillette and more during his playing career.

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