Digital Transformation

Ola drives ride-hailing shake-up with UK debut

By John Glenday | Reporter

August 7, 2018 | 3 min read

Indian ride-hailing app Ola has mounted its first foray into the UK market after securing licenses to operate in South Wales and Greater Manchester in one month, granting it a toehold in the British market for the first time.

Ola

Ola ride-hailing app marks UK debut

Differentiating itself from rival apps such as Uber, Ola will enable passengers to request a private hire vehicle or black cab via a single platform, with the promise of further transportation options to come once the service beds down.

Bhavish Aggarwal, co-founder and chief executive of Ola, said: “The UK is a fantastic place to do business and we look forward to providing a responsible, compelling new service that can help the country meet its ever-demanding mobility needs. We look forward to our continued engagement with policymakers and regulators as we expand across the country and build a company embedded in the UK.”

Ola states that it offers its drivers higher commissions than rival services and screens all drivers through the Disclosure and Barring Service, backed up by in-app emergency features and the option to share ride details with emergency contacts.

Subject to successful negotiations with other local authorities Ola could expand nationwide by the end of the year.

Ola's first international expansion saw it arrive in Australia where it now oversees 40,000 drivers in seven cities.

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