Roll of honour: how to win at The Drum Advertising Awards 2018

Roll of honour: how to win at The Drum Advertising Awards 2018

The Drum Advertising Awards are back for another round of flying the flag for creativity in the midst of the digital revolution.

In 2017, we saw a lot of innovative and original work from the industry. Entries for the 2018 awards are now open. What work have you done that deserves global recognition?

Following are six example of the outstanding work from 2017.

Unicef: Emergency Lessons

MISC - Charity Advert

UNICEF wanted to gain more investment in emergency education and to push this into mainstream public agenda. Weber Shandwick gave young Europeans some #EmergencyLessons. Fusing documentary-making with social-thinking, the campaign created a global celebration of school. The EU is now increasing the education share of its aid funding to 6% – six times higher than 2014.

Aspen Music Festival and School: Rebrand

Design- Identity

BaboushkaBabushka and Arts Branding NY created a brand identity that communicates AMFS’ contemporary outlook, bold programming and scenic setting. For this, they produced a new logo and brand, which was informed by AMFS’ modernist design heritage, reflecting its world-class excellence and boldness.

Sony Pictures: Baby Driver and LADbible

Social Strategy

Sony Pictures and LADbible teamed up to create stylish, high-octane content that promoted the release of Baby Driver. They worked together to create innovative content that highlighted the key themes of the film, building excitement around the release to engage the LAD audience. This forward-thinking approach resulted in the content reaching 27M people on social – more than eight times higher than the campaign benchmark.

Easy Jet: Flybaries

PR Strategy

Easyjet installed holiday lending libraries on 147 aircraft in summer 2017 in a bid to get kids to take an interest in reading for pleasure and to make life easier for their parents.

The initiative won widespread praise from travellers and MPs, as well as generating news items with a combined reach of 487 million and five million Twitter impressions.

BBC Three: Saltire for a social generation

Branded Content Strategy

Flow Creative has been producing short form video content for BBC Three’s social platforms every week since it went online-only in February 2016, helping to establish it as a pioneering youth-focused online brand. 'Saltire for a social generation' totaled in more than 100 videos with over 100 million unique engagements on Facebook.

Levi's: Circles

Film - Commercial (between 30 & 60 seconds)

Rather than promote their latest line, Levi’s set out to create greater unity within society. FCB West looked to common humanity, at the simple things that transcend divisions and found that no matter which tribe, culture, or religion you are from, at times of celebration we all dance in circles.

Have you created amazing work that should be shouted out about? The awards are now open for entries, download the entry pack and show the world your hard, outstanding work. Next time, your projects/campaigns could be showcased on TheDrum.com.

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