Breastfeeding mothers from South Africa to Sri Lanka are captured in powerful photo series
A breastfeeding brand has commissioned a photo series documenting real mothers feeding their babies in an array of countries, cultures and circumstances.
Loolei feeds her baby in Kenya / Tina Boyadjieva/courtesy of Lansinoh
Lansinoh, which manufacturers products such as nipple creams and breast pumps, partnered with photographer Tina Boyadjieva for its ‘Breastfeeding around the World’ campaign.
Boyadjieva travelled to 18 countries to photograph mothers from varying demographics, social statuses, races and occupations, all of whom choose to breastfeed their infants. The resulting portraits capture the intimate moments of feeding, accompanied by quotes from subjects on their social situation.
“Ms. Boyadjieva is a strong believer in international and interracial inclusiveness, respect, equality and women power, and aims to demonstrate all of the above in this campaign through her captivating images, and we could not be more grateful for her be a part of this campaign as she helps to bring the stories of every mother interviewed to life through compelling visual narratives,” said Kevin Vyse-Peacock, chief executive at Lansinoh.
The brand will release the photographs on its social channels every day throughout August – Breastfeeding Awareness Month.
It hopes the series will highlight the universal nature of breastfeeding and celebrate the connection of motherhood regardless of geographic boundaries.
View the full set of photographs here.