Bookmaker William Hill has appointed boxer Anthony Joshua as new global brand ambassador in a one-year deal.
Under the agreement, Joshua will feature in the brand's integrated advertising campaigns and will also promote the brand through its social media and PR activities
Joshua joins William Hill's brand ambassador team which already includes Sir Anthony McCoy, Kirsty Gallacher and Robbie Savage.
Anthony Joshua said: “They are promoting and marketing boxing to a huge audience outside of our industry which is something I am passionate about. It is important for me to work with brands who understand the journey I am on and the dedication it takes to become undisputed heavyweight champion. I have been really impressed with the team at William Hill and I am looking forward to a long and successful partnership. "
William Hill CEO Philip Bowcock said: “Anthony Joshua is one of the leading sports personalities of his generation and he has achieved so much so quickly. It’s exciting times at William Hill as we expand into the United States and we felt this was a perfect time to announce a global brand ambassador. AJ is the ideal fit for the role and we believe he will help us grow and energise our brand as we join him on his journey to become the undisputed heavyweight champion of the world. “