Wieden+Kennedy London has confirmed its appointment of Ben Armistead as chief strategy officer after convincing him to jump from Grey Group Spain, where he served as CSO for their Madrid and Barcelona offices.
Commencing his new role in October Armisthead brings a wealth of experience to the role having worked for well-known brands including Nike, Coca-Cola, Heineken and EA Sports during an expansive career which also includes spells as head of planning at 180 Amsterdam and senior planner at Dare.
Armisthead commented: “I've always loved an adventure and I’ve been lucky to spend the best part of the last decade leading agencies in different countries and cultures, gaining a truly global sense of our industry.
“I can honestly say there's only one challenge that could’ve tempted me back onto the London Underground. W+K's independence, unflinching commitment to creativity, and the courage of the clients it attracts make it a unique place. In every sense, I am delighted to be coming home.”
No stranger to W+K Armisthead previously served as global planning director at its Amsterdam office and has also held positions at MCBD and Publicis.
Armistead's elevation follows a decision to jettison former CSO Paul Colman in January amidst allegations of an unspecified HR complaint.