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Marketing Dragon Rouge Creative

Dragon Rouge focuses on growth with trio of senior hires in London

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By Michael Feeley | Founder and chief exec

August 3, 2018 | 2 min read

Dragon Rouge, the global independent insights, strategy and design agency has bolstered its London team with three senior hires across its strategy, creative and commercial departments. Bee Pahnke, Corinne Myers and Kevin Macey have joined the agency.

Pahnke arrives at Dragon Rouge as head of voice from Rufus Leonard. She's spent seven years building verbal identity into strong brands and crafting compelling brand stories for brands such as British Gas, BBC, O2, Aviva and Unilever.

“We’re super excited to have Bee on board. Her appointment reflects the increasingly key role we see for verbal identity in brand expression today,” said Ant Cox, executive director, Dragon Rouge London.

Myers joins as corporate development director from Saffron Brand Consultants, where she spent 8 years, and worked beside the late Wally Olins, and has extensive experience developing brand programmes for the likes of the V&A, Gulf Air, Johnson Matthey and Asda.

“Corinne’s experience will help us to keep growing in service brand development, which now represents an equal share of our overall workload with FMCG brand development,” said Cox.

Macey joins from Don’t Panic Partners as design director and has experience in designing brand identities and experiences for many of the world’s biggest brands, such as Gulf Air, Bank of America, Cepsa and Nike, at agencies including Wieden+Kennedy and Bruce Mau Design in Toronto.

Dragon Rouge’s creative director, Becky King, said: “We’re really chuffed to have Kevin in the team. He’s going to bring an added boost of energy to the studio, and with his breadth of experience I know he’s going to strengthen the strong offer we already have.”

Dragon Rouge London’s office works with a client portfolio including Rio Tinto, Universal Music, Macmillan Cancer Support, Heineken and Unilever.

Marketing Dragon Rouge Creative

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Dragon Rouge

We are a global design and innovation business. We put talent and ideas at the centre of our activity to deliver powerful brand performance. We design strategies, initiate the creation of new products and services, create identities and communications – and engage people in making their companies great.

Founded in 1984 in France, we are a leading independent network, combining local expertise and consumer knowledge with a global strategic vision of brand management.

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