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Three and EasyJet unleash the Giraffamingo to celebrate brand partnership

Three is touting it and partner EasyJet's travel benefits with the return of an old animal mascot composed of a giraffe and flamingo.

In adland's spirit of animal splicing, (see the Puppymonkeybaby or PuggerFly) the brands have entered into a two year partnership and are using the Giraffamingo has returned to flaunt the benefits.

Three customers can now upgrade to to EasyJet's Hands Free which speeds up the bag check process.

Shadi Halliwell, chief marketing officer of Three UK, said: “With a world full of international adventures to be had, we want to make it easier than ever for our customers to travel with ease, stay connected and share their experiences, no matter where they are.

“Our new partnership with EasyJet is an innovative collaboration between mobile and travel and who better to bring this to life for our customers than the popular Giraffamingo. This campaign is a further extension of our Go Roam offering and extends the benefits of being with Three way beyond our 71 worldwide destinations.”

The ad was created by W+K London and The Mill and directed by Jorge Montie. Media planning was handled by Mindshare and W Comms handled the comms. Social and strategy was led Gravity Road.

Vote for the ad belong in The Drum's Creative Works.

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