Three customers can now upgrade to to EasyJet's Hands Free which speeds up the bag check process.
Shadi Halliwell, chief marketing officer of Three UK, said: “With a world full of international adventures to be had, we want to make it easier than ever for our customers to travel with ease, stay connected and share their experiences, no matter where they are.
“Our new partnership with EasyJet is an innovative collaboration between mobile and travel and who better to bring this to life for our customers than the popular Giraffamingo. This campaign is a further extension of our Go Roam offering and extends the benefits of being with Three way beyond our 71 worldwide destinations.”
The ad was created by W+K London and The Mill and directed by Jorge Montie. Media planning was handled by Mindshare and W Comms handled the comms. Social and strategy was led Gravity Road.
Vote for the ad belong in The Drum's Creative Works.