Branded convenience food producer Symington’s has appointed Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand.
Naked Noodle is the UK’s No.2 snack pot brand and the fastest growing authentic brand in category. The new campaign will seek to attract new consumers by driving awareness and household penetration with a promotion that focuses on the ‘taste for adventure’.
Mike Benton, head of snacking at Symington’s, said: “These are really exciting times for the Naked Noodle brand as we look to continue to build on the rapid growth we’ve seen so far. Brass presented a compelling promotional campaign and are the ideal choice for agency partner.”
Paul McGann, managing partner at Brass, added: “We’ve long admired the stylish Naked Noodle brand and we’re confident our 2019 campaign will have huge appeal. It is rare chance to create a contemporary promotion with stand out and lots of added value. I’m sure it will fly off the shelves.”
Brass is a full-service marketing agency headquartered in Leeds.