Papa John’s selects Endeavour Global Marketing to guide it through 'pivotal moment'
Papa John’s to rebuild reputation with Endeavour Global Marketing
The pairing comes in the wake of the abrupt departure of founder and figurehead John Schnatter for uttering the n-word amongst other racist remarks during a training call with the firms previous creative agency, Laundry Service.
CEO Steve Ritchie explained: “We met with the Endeavor Global Marketing team, led by Bozoma Saint John, Ed Horne and Seth Matlins, and they blew us away with their perspective, experience and creativity. The brand is at a pivotal moment. We need to earn back the trust of the consumer and we need to demonstrate our commitment to being inclusive. We believe Endeavor Global Marketing is the right team to help us do that.”
As part of its efforts to restore trust Papa John’s has begun a ‘listening tour’ to hear directly from its customers and workers to obtain feedback on what it can do to improve its business.
Papa John’s has had more creative agencies on its books than toppings in recent years with Grey having overseen the account between 2014 and 2017 having assumed the role from previous incumbents Zimmerman.
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