Omnicom moves into management and IT consulting with Credara purchase

Omnicom spreads its wings into management & IT consulting with Credara purchase

Omnicom Precision Marketing Group (OPMG) has expanded its management and IT consulting footprint with the acquisition of a majority stake in Credara, its first purchase in the sector.

Specialising in martech and e-commerce platforms that boost customer engagement and drive growth, Omnicom said Credara will strengthen its offer in creative, data and analytics.

Welcoming the move, Luke Taylor, OPMG chief executive, said: “Credera works directly with the c-suite to help companies transform their business for the digital age. Credera has become a trusted business advisor to change leaders across an impressive roster of B2B and consumer companies. We welcome it to the Omnicom family.”

Credera’s CEO and chairman, Rob Borrego, will continue in post following the deal to provide management continuity at the full-service provider.

"Omnicom is an excellent strategic and cultural fit that gives us direct access to a much larger client base, suite of services and talent," said Borrego.

"Credera and Omnicom Precision Marketing Group can take an idea all the way from its conception upstream, to its implementation downstream – from the white board, through development, to a consumer’s device. By joining forces, we can do this on a larger scale and accelerate our combined growth in management and marketing technology consulting.”

Founded in 1999 Credera has grown to serve a diverse client list including the likes of National Geographic, Southwest Airlines and NRG.

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