Turkish Airlines has revealed its latest in-flight safety video – a colourfully bonkers film starring the cast and self-referential humour of The Lego Movie franchise.
The custom-animated film reunites the stars of the 2014 The Lego Movie ahead of the upcoming release of its sequel. It took 16 production specialists a total of 950 days to turn 2,938,840 Lego bricks into an informative flight safety video.
The film begins with the affable Emmett and super-cool Wyldstyle discussing how their newfound fame has led them to front a “flashy airline safety video”. Alongside their buddies and “shameless celebrity cameos” such as Batman and Superman, the cast take travellers through the usual safety procedures regarding seatbelts, smoking, oxygen masks and the like.
The video even features a catchy musical number performed by Princess Unikitty.
Turkish Airlines stated the video aims to inform and entertain passengers as part of its in-flight entertainment system. It kicks off the ‘biggest partnership with the smallest cast ever assembled’, which will comprise a global TV campaign, themed wrapped airplanes, in-flight and in-airport activations and a second safety video.
Mehmet İlker Aycı, Turkish Airlines chairman of the board and the executive committee, said: “We are both brands that are enjoyed around the world, bringing together generations and cultures everywhere. We hope that our passengers can enjoy this new video, which has something for everyone.”
The film will be shown on all Turkish Airlines flights from today (2 August).