Cannes-Do Festival Banner
Digital Transformation

WhatsApp introduces three ways to connect with businesses in order to monetize the chat app

By Kyle O'Brien | Creative Works Editor



Sponsored article

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

August 1, 2018 | 4 min read

The Facebook earnings slump was a big hit to the social network, but the company’s global chat app, WhatsApp is now being monetized with three ways to connect businesses.

In a WhatsApp blog, the company stated that it is introducing tools to help people and businesses communicate with each other. Following the launch of the WhatsApp Business app, the blog stated that the company had heard from people that they find it easier to chat with a business team rather than connecting through calls or emails. Therefore, the company announced today (Aug. 1) is expanding its “support for businesses that need more powerful tools to communicate with their customers.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up
WhatsApp business

WhatsApp introducing tools to monetize the chat app

The blog post noted three ways businesses can connect. One was to request helpful information. Those who need, say, shipping confirmation or a boarding pass, can give their mobile number to a business on a website, through their app or in store so they can get information on WhatsApp.

A second was to start a conversation. If a user sees a ‘click-to-chat’ button on a website or Facebook ad, they can then quickly message a business.

The third option is to get support. Said the blog: “Some businesses may provide real-time support on WhatsApp to answer questions about their products or help you resolve an issue.”

The company stated that the approach allows users to have full control over the messages they receive, but that businesses will pay to send certain messages, which will be done so chats don’t get cluttered. Also, messages “will remain end-to-end encrypted and you can block any business with the tap of a button.”

It continued: “We will bring more businesses onto WhatsApp over a period of time. To do so, we will work directly with a few hundred businesses and a select number of companies that specialize in managing customer communications.”

The news comes just days after Facebook’s earnings were poorly received by Wall Street, sending the stock plummeting. While Facebook Messenger also has a similar feature, it has been slow to catch on, so the company is hoping the WhatsApp business tools will spur financial growth and user acceptance.

Digital Transformation

Content created with:

More from Digital Transformation

View all


Industry insights

View all
Add your own content +