US Creative Work of the Week: Shutterstock poster campaign goes beyond the photo
Some see stock photography as a necessity in the creative process. Others see it as a starting point for greater work. That’s the concept behind a Shutterstock print campaign by Cazar DDB in the Dominican Republic.
Shutterstock poster campaign named US Creative Work of the Week
The campaign is designed to help creatives realize that they can go beyond the original photo.
In a series of three posters, a stock photo is the catalyst for an entire scene, which is sketched out around the original image. The Shutterstock crosshairs are still visible in the three photos, while the drama unfolds below, sketched in by an artist. Each one represents situations in which the protagonist is in danger and Shutterstock saves them with its great variety of images.
In ‘Castaway,’ the photo of an inflatable motorized boat is floating on an ocean. In the sketch, the ocean is continued and we see a man clinging to a few boards as the fins of sharks are seen closing in.
In ‘Desert,’ the photo is of an oasis in the middle of a sandy desert. The sketch pans out to show that a disheveled, parched man is crawling towards it as vultures circle overhead.
In ‘Waterfall,’ a rescue helicopter is hovering with a rope ladder dangling underneath. In the sketch, we see a typical cartoon setting of a man canoeing far too close to a precipitous cliff, without a paddle, of course. He waves his hands as if to be rescued.
All three – done with or without a caption stating “over 213 million royalty free images to your rescue” – show how easy solutions are for each one of the problems agencies face on a day-to-day basis, and how Shutterstock photos can be just the start of a creative campaign.
For its creative use of stock photography, our readers voted it the US Creative Work of the Week.
See all three posters by clicking on the Creative Works box below.
To vote for next week’s US Creative Work of the Week, visit our latest US Creative Works here. To keep up to date with all the advertising, design and creative projects from around the globe, visit our Creative Works homepage.
