Mobile email marketing optimisation: are you doing it right?
It’s no secret that many of us access our emails on-the-go rather than from the comfort of our desks, however reading emails on your mobile or tablet’s tiny screen is hardly ideal. Images can take ages to download, sentences can appear scrambled or not properly formatted and sometimes you’ll have to zoom in or out to access the full contents of the email or to click through to the featured link.
Yet on average, 55% of emails are opened on mobile devices and tablets. So why do marketers continually fail to address this problem? By not taking action, marketers risk disengaging customers, fed up with experiences that aren’t optimised.
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