How to Sell Marketing Automation to Executives

C-level decision makers have the power to influence senior managers; they’re also responsible for making sure that businesses meet modern demands. Sourcing new technologies and strategies to help elevate organisations and bring in revenue is a big part of their job, which is why marketing automation - the guaranteed way of driving companies forward – sounds extremely appealing. Not only does the adoption of automation hugely benefit employees, who can get more done at a faster rate using fewer resources, but it also promises greater profit margins for businesses.

But convincing company leaders about the value of marketing automation can prove tricky. Which is why Oracle has released a whitepaper to persuade organisations about the power of opting in.