As customers, we mustn’t forget the anguish of surfing the web, when the transient landline could cause disconnection at any moment, or when 99% of your mobile activity was spent stopping a snake from eating itself.
It’s 2018, and digital accessibility has improved tenfold, opening up the gates to a digital marketplace full of opportunity for business. Optimising the buying experience for online customers is undeniably critical for commercial success, and can mean the difference between fortune and flop.
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