Getting The Digital Handshake Right: The Six Habits of Successful Retail Marketers
As customers, we mustn’t forget the anguish of surfing the web, when the transient landline could cause disconnection at any moment, or when 99% of your mobile activity was spent stopping a snake from eating itself.
It’s 2018, and digital accessibility has improved tenfold, opening up the gates to a digital marketplace full of opportunity for business. Optimising the buying experience for online customers is undeniably critical for commercial success, and can mean the difference between fortune and flop.
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