Los Angeles-based indie creative agency David&Goliath (D&G) has been named agency of record (AOR) for tuna brand Chicken of the Sea International. The agency will be tasked with helping to reintroduce and revitalize the long-standing seafood brand to US consumers.
The scope of work includes strategy and creative, in addition to media planning and buying, which will be handled in partnership with Canvas Worldwide.
“The Chicken of the Sea brand comes from a rich heritage of challenging conventions in the seafood industry and setting new standards for consumers,” said David Angelo, founder and chairman of D&G. “Our goal is to help them contemporize their authentic truth and connect with consumers who are not only looking for healthy alternatives, but brands that truly stand for something.”
Founded in 1914, Chicken of the Sea provides tuna, salmon, clams, crab, oysters, shrimp, mackerel, kipper snacks and sardines in various formats of convenient packaging such as cans, cups and pouches as well as new products consistent with seafood’s growing status as the healthy protein choice in America.
“Our strategic partnerships are key to the success of our business,” said Diego Isaza, vice president, marketing for Chicken of the Sea. “D&G demonstrated the ability to truly understand the value of the Chicken of the Sea brand to consumers. We are confident that together, we will successfully continue to delight our loyal consumers while introducing our iconic brand to new generations of seafood lovers.”