Cross-Channel Orchestration Fundamentals: Aligning Web With All Marketing Channels
Few marketers have the capability to host impressive experiences between devices and across channels, much to the detriment of their customers. As technology has evolved, so too has the consumer…only to become increasingly demanding and more expectant of holistic cross-channel marketing experiences. Most marketers struggle to meet the demands inflicted on them by customers, who want seamless interactions across desktop and mobile devices, assuming technology to be responsive, intuitive and easy-to-use.
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