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Samsung signs deal with Great Eastern to help people lead healthier lifestyles with wearable tech

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By Shawn Lim | Reporter, Asia Pacific

July 31, 2018 | 3 min read

Samsung and Great Eastern have signed a memorandum of understanding (MOU) in Singapore to help consumers to manage their health and wellness better with mobile and wearable technology.

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The MOU will see the Korean electronics giant and the insurance provider tap onto their respective capabilities.

The MOU will see the Korean electronics giant and the insurance provider tap onto their respective capabilities to roll out various initiatives across health and wellness, home and internet of things (IoT), as well as the respective reward and benefit programs offered by both companies.

Both companies have already begun working together, with the integration of Great Eastern’s wellness platform GetGreat with the Samsung Health App and will be taking it to the next level with an island-wide step challenge launching in August to motivate and reward the community.

“Samsung is always exploring opportunities to elevate the lifestyles of our consumers, and Great Eastern’s desire to encourage Singaporeans to live well makes them the ideal partner for us,” said Lee Jui Siang, president of Samsung Electronics Singapore.

“We are excited to collaborate with Great Eastern to showcase how technology can transform the traditional role of insurance services.”

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Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.  

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