Reuters has unveiled a personalised news app targeted toward business professionals which it says will help companies make more informed decisions.
Available now on iOS devices with an Android version following in the coming weeks, the app seeks to make news more useful by prioritising topic-based feeds of quick, reliable and relevant information curated to inform decision making in specific sectors, markets, interests and countries.
Deep customisation will allow individual users to choose from thousands of topic feeds complete with tailored alerts, ‘market watchlists’ and analysis of stocks, bonds, currencies and commodities.
Isaac Showman, managing director of Reuters Consumer, said: “People rely on Reuters to inform their personal and professional decision-making. In building the new app, we wanted to make it easier for users to access quality news and data across the thousands of specialist topics we cover. By being a ‘news utility,’ we’re focusing on being incredibly useful, fast and relevant for our users.”
Other built-in features include an editor’s highlights reel of the most important stories in each feed, a personalised news bulletin drawn from Reuters TV and offline functionality.
Reuters has been quick to embrace technological advances, building its own AI tool capable of pitching stories and writing sentences.