Creative Work of the Week APAC: Wu Fang Zhai pays tribute to dumplings in a quirky ad
The winner of creative work of the week is the restaurant chain Wu Fang Zhai which unveiled a bizarre ad which aims to explain the origins of its sticky rice dumplings.
Creative Work of the Week APAC: Wu Fang Zhai pays tribute to rice dumplings in a 'Game of Thrones' style ad / Social Lab Beijing
The campaign ad created by Social Lab Beijing, features actors dressed up like grain of rice aka 'Grainmen' with a voice narrating their journey from leaving home to enduring extreme weather in order to finally become part of the dumplings.